Services
Strategy First, Channels Second!
I work across market research, strategy, digital marketing, branding, content and websites. Before recommending any activity, I want to understand your business, your customers, your market and what you are trying to achieve.
Sometimes that leads to one focused piece of work. Often the real value comes from connecting several areas into one coherent plan, and then carrying it out.
01
Market Research & Strategy
Understand your market, your customers and your competitors, so you can spot real opportunities and make better business and marketing decisions.
Good marketing decisions start with a clear picture: who your customers are, what they need, what else they could choose and where the gaps are.
Research is only useful when it changes a decision. So I use it to shape your positioning, your offer, which marketing activities deserve priority and where the next growth opportunity might be.
Talk to me about Market Research & StrategyRead the Playbook: Market and Customer Research
What it covers
- Market research and market analysis
- Customer research and audience segmentation
- Competitor analysis
- Customer needs, behavior and pain points
- Market opportunities and demand validation
- Brand positioning and differentiation
- Marketing strategy and action plans
- Go-to-market and launch strategy
Problems it can address
- You are not sure who your best customers are or why they buy.
- Competitors look alike and it is hard to say what makes you different.
- You want to launch something new and need to know whether there is demand.
- There are many marketing ideas on the table and no clear order of priority.
What the work may involve
- Reviewing your business, goals and existing data
- Customer interviews, surveys or analysis of reviews and search behavior
- Mapping competitors and the alternatives your customers consider
- Turning the findings into positioning and a prioritised action plan
02
Digital Marketing
Connect the right channels, content and campaigns to reach relevant people, communicate your value and support real business goals.
Not every business needs every channel. Which ones make sense depends on your audience, your goals and the time and budget you have.
I help with both sides: deciding on the channel mix and how each channel should work, and carrying out the work itself — from search visibility and content to paid campaigns, email and measurement.
Talk to me about Digital MarketingRead the Playbook: Launch and Customer Acquisition
What it covers
- SEO — Search Engine Optimization
- GEO — Generative Engine Optimization
- Social media strategy and management
- Content marketing and distribution
- Content creation and copywriting
- Google Ads strategy and campaign management
- Meta Ads — Facebook and Instagram advertising
- Email marketing and newsletters
- Conversion rate optimization
- Campaign measurement and performance analysis
Problems it can address
- You are active on several channels but cannot tell which ones actually work.
- Your website gets little visibility in Google or in AI-powered search.
- Ads cost money but it is unclear what they bring in.
- Content is published irregularly and without a clear purpose.
What the work may involve
- Choosing channels based on audience, goals and available resources
- Setting up or improving SEO, GEO, social, email and paid campaigns
- Creating and distributing content that fits each channel
- Measuring results and adjusting what does not perform
03
Websites & Digital Experiences
Build useful, well-designed websites and pages that communicate your value, guide visitors and support your business goals.
A website is often the place where marketing either works or falls apart. It has to explain what you offer, earn trust and make the next step easy.
That is why I design and build websites as part of the wider strategy: supporting the brand, the user experience, your conversion goals and the channels that bring visitors in.
Talk to me about Websites & Digital ExperiencesRead the Playbook: Brand Identity and Experience
What it covers
- Website strategy and information architecture
- Website design and UI/UX
- Website development
- Landing pages and lead-generation pages
- Conversion-focused user journeys
- Technical SEO foundations
- Website performance and accessibility
- Ongoing website optimization
Problems it can address
- Your website looks outdated or no longer reflects the business.
- Visitors arrive but rarely get in touch or buy.
- Pages are slow, hard to use on mobile or difficult to find in search.
- A campaign needs a focused landing page.
What the work may involve
- Planning structure, content and user journeys
- Designing pages and interface details
- Development with performance, accessibility and technical SEO in mind
- Testing and improving pages after launch
04
Branding & Content
Clarify what makes your business different and turn it into consistent messaging, brand experiences and useful content.
People choose businesses they understand and remember. Branding is how you make your value clear; content is how you keep showing it.
I help you define what you stand for and how to say it, then carry that into your website, your content and every channel where people meet your business, so it stays recognisable.
Talk to me about Branding & ContentRead the Playbook: Brand Strategy and Positioning
What it covers
- Brand strategy and positioning
- Brand messaging and value proposition
- Brand identity direction
- Content strategy and planning
- Content production and storytelling
- Website copywriting
- Brand consistency across digital channels
Problems it can address
- It is hard to explain in one sentence why someone should choose you.
- Your messaging differs from channel to channel.
- The brand no longer fits the business you have become.
- You know content matters but do not know what to publish.
What the work may involve
- Defining positioning, value proposition and key messages
- Giving direction for the visual identity
- Planning content themes and formats
- Writing website copy and producing content
Working together
One plan, not four separate services.
An illustrative example of how the areas can build on each other. It is not a fixed process: where we start depends on what your business actually needs, and that is the first thing we work out together.
Highlight an area:
Understand
Market and customer research shows where the opportunities are.
Draws on: Market Research & Strategy
Position
The findings shape your positioning, offer and messaging.
Draws on: Market Research & Strategy, Branding & Content
Build
Positioning guides the website, the copy and the brand experience.
Draws on: Websites & Digital Experiences, Branding & Content
Reach
The website supports SEO, content marketing and paid campaigns.
Draws on: Digital Marketing, Websites & Digital Experiences
Learn
Analytics reveal what works and where to improve next.
Draws on: Digital Marketing, Market Research & Strategy
Not sure where to start?
That is normal. Tell me about your business and what you want to achieve, and we will work out which of these areas actually matter for you.
Prefer to read first? Explore the Marketing Playbook